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ATF25: Co-Creation for a Wondrous Future

Chào mừng đến với ArtTech Fusion 2025

24 – 26 tháng 9 năm 2025 | TP. Hồ Chí Minh, Việt Nam
Đơn vị tổ chức: ArtTech Hub – Đại học Kinh tế TP. Hồ Chí Minh (UEH)

ArtTech Fusion 2025 (ATF25) là nền tảng học thuật quốc tế uy tín, quy tụ các nghệ sĩ, nhà nghiên cứu, chuyên gia công nghệ và lãnh đạo ngành công nghiệp sáng tạo nhằm cùng nhau khám phá cách thức nghệ thuật và công nghệ đồng kiến tạo nên một tương lai diệu kỳ và bền vững.

Với chủ đề năm nay “Co-Creation for a Wondrous Future”, ATF25 kêu gọi những ý tưởng tiên phong và nghiên cứu có tính tác động cao, nhằm mở rộng giới hạn sáng tạo, thúc đẩy đổi mới và hướng đến sự phát triển nhân văn, lấy con người làm trung tâm.

Trong bối cảnh trí tưởng tượng nghệ thuật và tiến bộ công nghệ ngày càng giao thoa, ArtTech nổi lên như một lực đẩy mạnh mẽ tái định hình các ngành công nghiệp, hệ sinh thái sáng tạo và xã hội. ArtTech đóng vai trò thiết yếu trong phát triển bền vững, đổi mới sáng tạo và chuyển hoá văn hoá (World Economic Forum, 2024; Mục tiêu Phát triển Bền vững của Liên Hợp Quốc – UN SDGs).

Hội thảo ATF25 và các ấn phẩm chuyên đề đi kèm trân trọng chào đón các công trình nghiên cứu gốc khám phá tiềm năng to lớn của ArtTech, bao gồm công nghệ tiên tiến, ứng dụng nhân văn và chiến lược phát triển bền vững.

Vì sao nên tham gia?

  • Góp phần vào nghiên cứu ArtTech tiên phong định hình đổi mới sáng tạo liên ngành
  • Trình bày nghiên cứu tại diễn đàn học thuật quốc tế uy tín
  • Cơ hội xuất bản trên các tạp chí học thuật danh tiếng:
    – Journal of Asian Business and Economic Studies (JABES) – SCOPUS Q1
    – Australasian Marketing Journal (AMJ) – SCOPUS Q1
  • Mở rộng mạng lưới với chuyên gia, nghệ sĩ và nhà công nghệ toàn cầu
  • Đồng hành cùng một phong trào kết nối văn hoá, bền vững và thiết kế hướng đến tương lai

Chủ đề quan tâm chính

🔹 Các tiến bộ mới nổi trong ArtTech

  • Khám phá cách các công nghệ tiên tiến như AI, XR và truyền thông tạo sinh (generative media) đang mở rộng biên giới của sáng tạo nghệ thuật, mang đến trải nghiệm tương tác mới và định hình cách con người tiếp cận nghệ thuật
  • Công nghệ đổi mới mở rộng ngôn ngữ biểu đạt nghệ thuật
  • Trải nghiệm nhập vai và không gian ảo tái định nghĩa tương tác nghệ thuật

🔹 ArtTech hướng đến con người

  • Phân tích vai trò của ArtTech trong việc nuôi dưỡng sự đồng cảm, tính bao hàm và sức khỏe tinh thần thông qua lăng kính thiết kế nhân văn, yếu tố xã hội – văn hoá và đạo đức
  • Khía cạnh xã hội, cảm xúc và đạo đức trong tương tác thiết kế
  • ArtTech vì sự thấu cảm, hoà nhập và nâng cao đời sống

🔹 ArtTech vì phát triển bền vững và tác động xã hội

  • Nghiên cứu cách ArtTech góp phần vào trách nhiệm môi trường và thay đổi xã hội tích cực, trao quyền cho cộng đồng qua giải pháp sáng tạo ứng dụng công nghệ
  • ArtTech như chất xúc tác cho thay đổi xã hội – môi trường
  • Chiến lược sáng tạo giúp giảm thiểu tác động sinh thái

🔹 Tương lai của ArtTech

  • Dự báo các xu hướng mới nổi và tác động văn hoá của ArtTech, đồng thời khám phá các sáng kiến giáo dục nhằm nâng cao năng lực số và chuẩn bị cho thế hệ sáng tạo trong tương lai lai ghép
  • Dự đoán chuyển biến văn hoá và quá trình chuyển đổi số
  • Phát triển năng lực số và giáo dục thích ứng tương lai

📌 Lưu ý: Hội thảo chào đón bài viết từ mọi lĩnh vực liên ngành liên quan đến ArtTech.

Mốc Thời Gian Quan Trọng

  • Gửi chủ đề & giới thiệu ngắn: 15 tháng 5, 2025

  • Hạn chót nộp bài: 1 tháng 8, 2025

  • Thời gian hội thảo: 24 – 26 tháng 9, 2025

Hướng Dẫn Ghi Danh

  • Tuân thủ hướng dẫn ghi danh dành cho tác giả

  • Gửi bài nghiên cứu gốc, chưa được gửi hoặc xem xét ở nơi khác

  • Tác giả được mời gửi qua email đến địa chỉ: ath@ueh.edu.vn với tiêu đề email:
    “ATF25 Paper Submission – [Tên chủ đề của bạn]

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Cảm ơn bạn đã quan tâm đến ArtTech Fusion 2025!

Sự ủng hộ của bạn là nguồn động lực giúp thúc đẩy tương lai của nghệ thuật, công nghệ và giáo dục, và chúng tôi vô cùng trân trọng khi có bạn đồng hành trên hành trình này.

Để tìm hiểu thêm về tầm nhìn và các chương trình của chúng tôi, hãy xem Brochure ATH. Nếu bạn muốn nhìn lại những điểm nổi bật của năm nay, đừng quên khám phá Sách ATF25.

Hẹn gặp lại tại ArtTech Fusion lần tới!

Keynote Speaker

Assoc. Prof. Bui Quang Hung

  • Phó Giáo sư Tiến sĩ Bùi Quang Hùng là Phó Hiệu trưởng Đại học Kinh tế Thành phố Hồ Chí Minh (UEH) và được bầu làm Phó Chủ tịch thứ nhất của Hiệp hội ACFE Việt Nam

Prof. Dr. Álvaro Barbosa

  • Vice-Rector for Strategic Development and Internationalization
    University of Saint Joseph (USJ), Macao SAR – China
  • Prof. Dr. Álvaro Barbosa is an interdisciplinary expert in Engineering, Arts, and Computer Science, with over 20 years of experience in teaching, research, and academic leadership across Europe, North America, and Asia. He currently serves as the Vice-Rector for Strategic Development and Internationalization at the University of Saint Joseph (USJ) in Macao, SAR-China.
    Previously, he was the Dean of the Faculty of Creative Industries at USJ (2012–2018) and the Head of the Sound and Image Department at the School of Arts, Catholic University of Portugal (UCP), where he continues to hold a long-standing academic affiliation. He is also the co-founder of key research centers and labs such as CITAR, ARTSpin, and CCD at UCP, and has played a vital role in designing innovative academic programs at both UCP and USJ.
    Prof. Barbosa holds a Ph.D. in Computer Science and Digital Communication from Pompeu Fabra University (Spain) and a Bachelor’s Degree in Electronics and Telecommunications Engineering from the University of Aveiro (Portugal). In 2010, he completed a Postdoctoral Research Fellowship at Stanford University’s CCRMA (Center for Computer Research in Music and Acoustics), deepening his specialization in Audio and Music Technology Innovation—a field in which he has published extensively and collaborated with leading international researchers.

Tenured Assoc.Prof. Danqing Shi

  • Assistant Dean, Academy of Arts & Design, Tsinghua University
    Ph.D. Supervisor
    Department of Information Art & Design, Academy of Arts & Design
    Tsinghua University
  • Danqing Shi is dedicated to integrating immersive and interactive digital art into large- scale urban and architectural spaces, creating future-oriented narrative experience environments. He has led the design of numerous digital media exhibition projects realized in various parts of the world, including: the Micropia Museum in Amsterdam (Netherlands), the Hansol Museum of Paper Culture (Korea), Microsoft Center One Experience Center, the Palace Museum’s Duanmen Digital Gallery (Beijing), the China Pavilion at Expo Milano 2015, and the “Porcelain Bio Park” at Xinhuanet.
    In parallel, Shi actively promotes deep interdisciplinary integration between new media art and science and technology, fostering experimental cross-disciplinary collaborations. His recent work includes: artistic innovation for future space habitats, embodied experience design based on ecological data, and AI-based interactive storytelling research. His cross-media and new media art projects have been exhibited and awarded at major international venues such as Ars Electronica (Austria), ZKM Center for Art and Media (Germany), and the Art & Science International Exhibition.
  •  

Assoc. Provost Dr. Ajay Kapur

  • Tiến sĩ Ajay Kapur là một “Nhà khoa học âm nhạc” – người nghiên cứu sự giao thoa giữa nghệ thuật và công nghệ. Là một nhạc sĩ kiêm kỹ sư, ông phát triển các phương thức mới để con người và máy móc cùng tạo ra âm nhạc, thông qua AI, cảm biến và robot, dựa trên nền tảng âm nhạc cổ điển Ấn Độ.

  • Hiện ông là Phó Giám đốc phụ trách Công nghệ Sáng tạo và Người sáng lập chương trình Creative Computing tại Viện Nghệ thuật California. Ajay có bằng Tiến sĩ liên ngành từ Đại học Victoria (2007) và bằng Cử nhân Khoa học Kỹ thuật & Khoa học Máy tính từ Đại học Princeton (2002).

  • Ông là đồng sáng lập nhiều công ty trong lĩnh vực edtech, AI và nghệ thuật tương tác. Dàn nhạc robot Machine Orchestra do ông dẫn dắt từng lưu diễn toàn cầu, trong khi dự án mới nhất KarmetiK Orchestra kết hợp nhạc cổ điển Ấn Độ với nhạc điện tử và thế giới.

  • Ajay đã trình diễn tại LACMA, Lễ hội Nghệ thuật Singapore, Thế vận hội Mùa đông và xuất bản gần 200 bài nghiên cứu kỹ thuật. Một số sách tiêu biểu của ông gồm Digitizing North Indian Music và Introduction to Programming for Musicians and Digital Artists.

Assoc. Prof. Trinh Thuy Anh

  • PGS. TS. Trịnh Thuỳ Anh hiện đang là Phó Hiệu Trưởng – Trường Công Nghệ và Thiết Kế
  • Chuyên ngành: Lãnh đạo, Quản lý, Truyền thông.
    “Đam mê tạo ra giá trị”, hoạt động trong lĩnh vực Truyền thông, Thời trang và ArtTech Fusion.

Dr. Christopher Han

  • Director of Innovation Strategy, UEH
  • Former VP & Head of AppHaus Asia, SAP Labs
    Former Chief Innovation Officer, SAP Korea
    25 years of industry experience with global companies (Silicon Valley and Asia)
    Stanford University, M.S. & Ph.D. in Management Science
    Georgetown University, B.S. in Economics & Int’l Relation

Assoc. Prof. Trinh Thuy Anh

  • Vice Rector, UEH College of Technology and Design
  • Chuyên ngành: Lãnh đạo, Quản lý, Truyền thông.
    “Đam mê tạo ra giá trị”, hoạt động trong lĩnh vực Truyền thông, Thời trang và ArtTech Fusion.

Prof. Dr. Carsten Baumgarth

  • Professor of Brand Management
    Berlin School of Economics and Law
  • Prof. Dr. Carsten Baumgarth studied, obtained his doctorate and habilitated at the University Siegen. From 2006 to 2010 he taught as an associate professor at the Marmara University Istanbul (Turkey). Since 2010, he has been professor of Marketing with a focus on Brand Management at the Berlin School of Economics and Law. Since 2017, he has been Adjunct Professor at the Ho-Chi-Minh-City University (Vietnam)
    To this date he has over 400 publications focusing on branding, B-to-B-marketing, Culture Marketing and Empirical Research. His publications appeared in journals such as the Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Journal of Marketing Communications, Journal of Brand Management, Journal of Product and Brand Management and Marketing ZFP. Furthermore, he is author of the standard book brand management (4th edition, 2014) and editor of the book B-to-B Brand Management (2. edition, 2018). His research has repeatedly received national and international Best Paper Awards.

Assoc. Prof. Carlos Sena Caires

  • Dean of the Faculty of Arts and Humanities
    University of Saint Joseph, Macau
  • Currently, Prof. Sena Caires is an Associate Professor in Design and the Dean of the Faculty of Arts and Humanities at the University of Saint Joseph in Macao, China.
    His research interests focus on Digital Design, Interactive Arts, AI and New Media Design. He has produced numerous artistic projects and performed worldwide, including in Portugal, Spain, France, Brazil, Canada, Thailand, Vietnam, and China. His creative art projects revolve around NFTs, digital art, and interactive video installations.
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Professor Geoff Cox

  • Professor of Art & Computational Culture
    Director of the Digital x Data Research Centre
    London South Bank University
  • Geoff Cox is Professor of Art and Computational Culture at London South Bank University (UK), where he is Director of the Digital x Data Research Centre. He is also Adjunct at Aarhus University (DK), and with Jacob Lund, co-editor of The Contemporary Condition book series published by Sternberg Press. With Joasia Krysa, he is co-editor of the open access DATA browser book series published by Open Humanities Press, and with Christian Ulrik Andersen, co-editor of the online journal APRJA. He has published widely, most often in collaboration, including: with Alex McLean, Speaking Code (MIT Press, 2013); with Jacob Lund, The Contemporary Condition (Sternberg Press, 2016); with Winnie Soon, Aesthetic Programming (Open Humanities Press, 2020); with Alan Blackwell, Emma Cocker, Thor Magnusson and Alex McLean, Live Coding (MIT Press, 2022).
    https://researchportal.lsbu.ac.uk/en/persons/geoff-cox

Assoc. Prof. Trinh Tu Anh

  • PGS. TS. Trịnh Tú Anh là giảng viên chính và Viện trưởng Viện Đô thị Thông minh và Quản lý tại Trường Công nghệ và Thiết kế, Đại học Kinh tế TP.HCM. Assoc. Prof.

Prof. Andrea Giansanti

Dr. Hongyi Zhang

  • Deputy Head, Dept. of Product Design
    School of Design & Art
    Xi’an Academy of Fine Arts
  • Lead, Experience Innovation Studio
    Researcher, Shaanxi Provincial Key Laboratory of Aesthetics-Driven Intelligent Manufacturing and Design (for Higher Education)
    Research: Intelligent Interaction Design; Experience Innovation Design.

Assoc. Prof. Carlos Sena Caires

  • Dean of the Faculty of Arts and Humanities
    University of Saint Joseph, Macau
  • Currently, Prof. Sena Caires is an Associate Professor in Design and the Dean of the Faculty of Arts and Humanities at the University of Saint Joseph in Macao, China.
    His research interests focus on Digital Design, Interactive Arts, AI and New Media Design. He has produced numerous artistic projects and performed worldwide, including in Portugal, Spain, France, Brazil, Canada, Thailand, Vietnam, and China. His creative art projects revolve around NFTs, digital art, and interactive video installations.

Chaewon Lee

  • Researcher on the Education Team
    Art Center Nabi
    Project lead: “Legend Map: Seoul”
  • Chaewon Lee is interested in diverse learning and artistic approaches that connect people and museums. Currently, she explores ways to reframe attitudes and perspectives toward technology, researching integrated arts education at the intersection of art and technology. She has worked at the Seoul Museum of Art and is now a researcher on the Education Team at Art Center Nabi, Korea’s first museum dedicated to media art.
    Her notable achievements include the media art-based integrated education programs for children and youth Earth Sense (2022), Symbiosis Sense (2023), and Future Sense (2024). She also developed AI- and AR-based programs for the general public and middle-aged participants, such as The Legend Map: Türkiye (2024) and The Legend Map: SEOUL (2025), which were recognized with the Korea Foundation for International Exchange’s Excellent Program Award.

Prof. Andrea Giansanti

  • Professor of Digital Applications for the Visual Arts
    Pantheon Design & Technology Institute, Italia
  • He currently serves as Professor and Coordinator of the Bachelor’s Degree in Digital Graphic Design at the Pantheon Design & Technology Institute, where he guides students through a cutting-edge educational journey, combining theory and practice in a holistic and forward-thinking approach. He is an eclectic and visionary innovator in the fields of digital design and virtual reality. He holds conferences, webinars, and events in Italian, English, and French on the enabling technologies of Virtual Reality, Augmented Reality, and AI.

MSc. Giang Nguyễn

Giang is a Creative Director, Academic, and Entrepreneur working across various disciplines. Rarely spotted in the wild, his natural habitats are at a design firm called Behalf Studio, which he founded and leads, or RMIT University, where he teaches digital media design.
Beyond the realm of commercial pursuits at Behalf Studio, Giang’s works delicately tread the border between art and design. His work is expressed through a versatile array of media, including graphic prints, publications, type design, creative coding, and digital experiences, to name a few. Oh, and he also writes about brand, art & design culture.
He was one of the artists at the Vietnamese pavilion for the internationally acclaimed London Design Biennale in 2018 and also presented at the Type Directors Club in 2021.

Giám đốc Sáng tạo, Behalf
Giảng viên, Trường Đại học RMIT

Prof. Dr. Paulo Cesar da Silva Teles

  • Department of Multimedia, Cinema, and Communication at the Institute of Arts
    State University of Campinas (UNICAMP)
  • Paulo Cesar da Silva Teles is a transdisciplinary multimedia artist, professor, and researcher. He holds a Bachelor’s degree in Radio and Television from the Faculty of Architecture, Arts and Communication (UNESP, 1992), a Master’s degree in Multimedia from the Institute of Arts (UNICAMP, 2001), and a Ph.D. in Communication and Semiotics from PUC-SP (2009), with postdoctoral research at the School of Communications and Arts of the University of São Paulo (2015), the University of Leeds (2023), and the University of Saint Joseph in Macao, China (2024).
    With more than 30 years dedicated to artistic production, research, and teaching, his works in the fields of communication and technological art—produced, exhibited, and presented in over 20 countries, focus on interactive processes in emerging media, relational and multisensory artistic expressiveness, inter- and multicultural interaction, and multiplatform media education through art.

Panelist of Special Session

Dr. Dong Su Yi

  • Vice Dean
    School of Media Design
    UEH
  • Hơn 35 năm kinh nghiệm trong lĩnh vực quảng cáo và marketing quốc tế.
    Định hướng nghiên cứu: Quản trị Nghệ thuật, Quảng cáo & PR.

Dr. Christopher Han

  • Director of Innovation Strategy, UEH
  • Former VP & Head of AppHaus Asia, SAP Labs
    Former Chief Innovation Officer, SAP Korea
    25 years of industry experience with global companies (Silicon Valley and Asia)
    Stanford University, M.S. & Ph.D. in Management Science
    Georgetown University, B.S. in Economics & Int’l Relation

Assoc. Prof. Dr. Li-Hsun Peng

  • Department of Creative Design
    National Yunlin University of Science and Technology (YunTech), Douliu, Taiwan
  • Dr. Li-Hsun Peng is an Associate Professor at the Department of Creative Design, YunTech, Taiwan. He holds a Ph.D. in Visual Arts from the University of Southern Queensland, Australia, a Master’s degree in Visual Arts and Cultural Studies from Université Paris VIII, and a diploma in stained-glass restoration and design from ENSA Paris-Cergy and ENSAAMA in France.
    His research focuses on visual culture, popular design, design history, postcolonial theory, and stained-glass art. He currently leads the Visual Culture Design Research Unit and is well known for his interdisciplinary studies on Art Deco women designers, postcolonial identity, and cultural revitalization through community-based design.
    Dr. Peng is also an active contributor to academic journals and international conferences in the fields of design theory and cross-cultural creative practices.

Prof. Dr. Paulo Cesar da Silva Teles

  • Department of Multimedia, Cinema, and Communication at the Institute of Arts
    State University of Campinas (UNICAMP)
  • Paulo Cesar da Silva Teles is a transdisciplinary multimedia artist, professor, and researcher. He holds a Bachelor’s degree in Radio and Television from the Faculty of Architecture, Arts and Communication (UNESP, 1992), a Master’s degree in Multimedia from the Institute of Arts (UNICAMP, 2001), and a Ph.D. in Communication and Semiotics from PUC-SP (2009), with postdoctoral research at the School of Communications and Arts of the University of São Paulo (2015), the University of Leeds (2023), and the University of Saint Joseph in Macao, China (2024).
    With more than 30 years dedicated to artistic production, research, and teaching, his works in the fields of communication and technological art—produced, exhibited, and presented in over 20 countries, focus on interactive processes in emerging media, relational and multisensory artistic expressiveness, inter- and multicultural interaction, and multiplatform media education through art.

Ts. Dr. Jasni Dolah

  • Senior Lecturer
    New Media Design & Technology Section
    School of The Art, Universiti Sains Malaysia (USM)
  • Ts. (Professional Technologist), Dr. Jasni Dolah is a Senior Lecturer in the Design & New Media Technology Section, School of the Arts, Universiti Sains Malaysia. His academic journey began in Computer Graphic Design at Wanganui Polytechnic, New Zealand, followed by a Master’s in Visual Communication & New Media from Universiti Teknologi MARA (2006) and a Ph.D. in Instructional Multimedia from USM—completed in an exceptional two years and eight months. With 18 years in the creative industry and another 18 years in academia, Dr. Jasni brings a rare blend of professional expertise and scholarly depth. He has taught and supervised students in a wide range of disciplines, including Educational Multimedia, Web Development, Mobile Learning, Visual Communication, Motion Graphics, and Video Editing.
    Recognized as an expert panel member by both the Malaysian Qualification Agency (MQA) and the Malaysian Board of Technology (MBOT), he also serves as a panel auditor for these bodies. His scholarly work has been published in respected journals and presented at national and international conferences. A catalyst for creative academic initiatives, Dr. Jasni co-
    founded the International Conference on Creative Media, Design, and Technology (REKA2014, REKA2016) and is the Founding Editor-in-Chief of the Malaysian Journal of Creative Media, Design, and Technology.

Senior Lecturer Goh Chu Hiang

  • Senior Lecturer
    Graphic Communication Design Department School of The Arts (SOTA)
    Universiti Sains Malaysia
  • Goh Chu Hiang is a senior lecturer in the Graphic Communication Department at the School of The Arts, USM. He is an experienced lecturer with a demonstrated history of working in the higher education industry and design research. He has a hybrid education background in art and design as well as information technology. He is a trained art and design educator, graphic designer, and interactive designer with an MSc in Information Technology from the School of Computer Science, USM. In 2007, he participated in the distinguished NNg User Experience Conference in Las Vegas, USA, making him one of the pioneer participants from Malaysia. From 2007 to 2009, he was the head of the design department and has been involved in various research projects under the USM’s Apex and Research University grants since 2009. He is a professional member of the Design Research Society (DRS), the Association of Computer Machinery (ACM), and the ACM Special Interest Group in Computer-Human Interaction (ACM SIGCHI). Additionally, he is a qualified practitioner in TRIZ. His research interests include creative industry design innovation and AI, TRIZ social innovation, human-centred design, graphic communication design, user experience design (UX), and user personas study.

Assoc. Prof. Dr. Juthamas Tangsantikul

  • Head of Department
    Department of Industrial Design, Chulalongkorn University
    Program chair
    MFA in Communication Design (International Programme)
  • Associate Professor Juthamas Tangsantikul (PhD) lectures and conducts research in the Department of Industrial Design at Chulalongkorn University. A graduate of Chulalongkorn’s Faculty of Architecture, she pursued advanced studies in design in the UK, earning an MA from De Montfort University (1996), an MPhil from the Royal College of Art (1999), and a PhD from the University of Westminster (2002). Her doctoral research explored gendered identities in digital communities and was among the first to integrate qualitative methods into design research. Juthamas’ research investigates the intersections of design and everyday life from both contemporary and historical perspectives. Central to her approach is the development of novel forms of knowledge production about material culture, drawing on theories and methods from the social sciences, humanities, and creative arts. Her work on the material cultures of manners has opened up new areas for design inquiry in Thailand. Her 2021 article, ‘Manners as Cultural Capital in 1950s Thailand’, was published in the influential journal SOJOURN. Her ongoing explorations of the film essay as a method for producing and presenting knowledge about design will appear as a chapter in the forthcoming edited volume The Space of the Image (Intellect, 2026). An exposition of her innovative use of literature in design research has also been commissioned for the Research Handbook for the Sociology of Consumption (Edward Elgar, 2026).
    In 2009 Juthamas co-founded the BFA in Communication Design (International Programme) at the Faculty of Architecture. The programme is regarded by the creative industries in Thailand as the best in the region. In 2023, she co-founded the MFA in Communication Design, a research-led programme with a particular emphasis on Southeast Asian visual cultures. Juthamas presently holds the position of the Chairwoman of the MFA and is the Head of the Department of Industrial Design.

Assistant Prof. Dr. Wannisa Matcha

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Dr. Alessandro Lampo

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Dr. Vivian K. Sheng

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Dr. Hongyi Zhang

  • Deputy Head, Dept. of Product Design
    School of Design & Art
    Xi’an Academy of Fine Arts
  • Lead, Experience Innovation Studio
    Researcher, Shaanxi Provincial Key Laboratory of Aesthetics-Driven Intelligent Manufacturing and Design (for Higher Education)
    Research: Intelligent Interaction Design; Experience Innovation Design.

Dr. Nguyen Quynh Nhu

  • Dr. Nguyễn Quỳnh Như, là một nhà thiết kế thời trang người Việt tài năng, nổi tiếng với việc đưa bản sắc văn hóa Việt ra thế giới. Chị được biết đến là người tiên phong trong ngành công nghiệp sáng tạo toàn cầu, đồng thời là đại sứ văn hóa. Chị đã tốt nghiệp ngành Thiết kế thời trang tại trường Mod’Art International ở Paris và là thành viên của Hiệp hội CFDA (Hội nhà thiết kế thời trang Mỹ). Ngoài thiết kế thời trang, Quỳnh Paris còn hoạt động trong nhiều lĩnh vực nghệ thuật khác như âm nhạc, hội họa và khiêu vũ.

Mr. Park Bong-Kyu

  • Park Bong-Kyu is the Chairman of Korea CEO Summit, President of CICON (Creative City & Industry Convergence Community), and the Founder and Chairman of the World AI & Blockchain Summit MARVELS. He also serves as a member of the Special Committee for Future Industry and Employment and is the Chairman of K-SMART Co., Ltd. Mr. Park studied Electrical Engineering and Community Development at Chung-Ang University, and began his professional career at Hyosung Heavy Industries in 1987. In 2000, he founded the Korea-Mongolia Study Association, where he served as President for eight years and led various forums and environmental initiatives, earning a Prime Minister’s Award and an Order of Merit from the Mongolian government.
  • Since 2003, he has hosted over a hundred high-profile forums as Chairman of Korea CEO Summit and 2080 CEO Forum, including events featuring former U.S. President Bill Clinton, Nobel Laureates, and major international conferences in China, Vietnam, and Mongolia. In 2012, he launched CICON (City, Culture, and Convergence Industry Conference) to promote smart city and creative industry collaboration. He gained national attention with the 2014 CICON Seoul event at DDP, attended by over 20,000 participants. In 2018, he founded MARVELS, a global AI and blockchain summit series held in Seoul, Hong Kong, Singapore, Ho Chi Minh City, Bangkok, and more, attracting tech leaders, developers, and investors from around the world. Through CEO education and international exchanges, he has built a vast global business network of over 8,600 member companies and leads numerous innovation communities such as CIMA, HERMES, C’ICON, and the Summit Club.

Mr. Suh Jinsuk

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Ms. Chaewon Lee

  • Researcher on the Education Team
    Art Center Nabi
    Project lead: “Legend Map: Seoul”
  • Chaewon Lee is interested in diverse learning and artistic approaches that connect people and museums. Currently, she explores ways to reframe attitudes and perspectives toward technology, researching integrated arts education at the intersection of art and technology. She has worked at the Seoul Museum of Art and is now a researcher on the Education Team at Art Center Nabi, Korea’s first museum dedicated to media art.
    Her notable achievements include the media art-based integrated education programs for children and youth Earth Sense (2022), Symbiosis Sense (2023), and Future Sense (2024). She also developed AI- and AR-based programs for the general public and middle-aged participants, such as The Legend Map: Türkiye (2024) and The Legend Map: SEOUL (2025), which were recognized with the Korea Foundation for International Exchange’s Excellent Program Award.

Ph.D. Candidate Dóra Márföldi

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MSc. Giang Nguyễn

  • Giám đốc Sáng tạo, Behalf
    Giảng viên, Trường Đại học RMIT
  • Giang is a Creative Director, Academic, and Entrepreneur working across various disciplines. Rarely spotted in the wild, his natural habitats are at a design firm called Behalf Studio, which he founded and leads, or RMIT University, where he teaches digital media design.
    Beyond the realm of commercial pursuits at Behalf Studio, Giang’s works delicately tread the border between art and design. His work is expressed through a versatile array of media, including graphic prints, publications, type design, creative coding, and digital experiences, to name a few. Oh, and he also writes about brand, art & design culture.
    He was one of the artists at the Vietnamese pavilion for the internationally acclaimed London Design Biennale in 2018 and also presented at the Type Directors Club in 2021.

Mr. Phước Trịnh

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Dr. Nguyễn Thiên Bảo

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Dr. Nhiêu Nhật Lương

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Dr. Đặng Trí Dũng

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Dr. Đỗ Trí Cường

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Dr. Trịnh Đức Cường

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Dr. Lê Văn

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Prof. Dr. Carsten Baumgarth

Prof. Dr. Carsten Baumgarth studied, obtained his doctorate and habilitated at the University Siegen. From 2006 to 2010 he taught as an associate professor at the Marmara University Istanbul (Turkey). Since 2010, he has been professor of Marketing with a focus on Brand Management at the Berlin School of Economics and Law. Since 2017, he has been Adjunct Professor at the Ho-Chi-Minh-City University (Vietnam)
To this date he has over 400 publications focusing on branding, B-to-B-marketing, Culture Marketing and Empirical Research. His publications appeared in journals such as the Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Journal of Marketing Communications, Journal of Brand Management, Journal of Product and Brand Management and Marketing ZFP. Furthermore, he is author of the standard book brand management (4th edition, 2014) and editor of the book B-to-B Brand Management (2. edition, 2018). His research has repeatedly received national and international Best Paper Awards.

Professor of Brand Management
Berlin School of Economics and Law

Assoc. Prof. Trinh Thuy Anh

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Assoc. Prof. Carlos Sena Caires

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