CO-ORGANIZER

Lead Organization

Coordinating Organization

STEERING COMMITEE

Prof. NGUYEN DONG PHONG
UEH Council Chairman

Prof. SU DINH THANH
UEH President

Assoc. Prof. PHAN THI BICH NGUYET
UEH Advisory Council Chairwoman

Assoc. Prof. BUI QUANG HUNG
UEH Vice President

Prof. NGUYEN KHAC QUOC BAO
UEH Vice President

Dr. DINH CONG KHAI
UEH Vice President

Dr. PARK, YOUNG JUN
Honor Rector of UEH College of Technology and Design

ADVISORY BOARD

Prof. MA SAI
Dean, Academy of Arts and Design,
Tisnghua University

DR. KIM, BUM JOON
Seokyeong University
Executive Vice President

Prof. ALVARO BARBOSA
Vice Rector, University of Saint Joseph

Prof. CHANG, JEKUK
Dongseo University President

Prof. LI HSUN PENG
National Yunlin University of Science
and Technology

Prof. CARLOS SENA CAIRES
Dean, School of Human and Art,
University of Saint Joseph

JUN, SUNG SOO
Mayor, SeoCho City

LEE, SEUNG HYUN
ICDC Director

Prof. CHO, SUN YOUNG
Kwangwoon Foundation Chairman

Prof. GERALD ESTADIEU
University of Saint Joseph

Prof. FILIPA MARTINS
University of Saint Joseph

Prof. JUTHAMAS TANGSANTIKUL
Chulalongkorn University

Prof. NURUL HANIM MD
University Saint Malaysia

NGUYEN QUYNH NHU
Quynh Paris

TUNG MONKEY
Visual Artist

EXECUTIVE BOARD

Director

Prof. Assoc TRINH THUY ΑΝΗ
Vice Rector, College of Technology & Design

Member

Prof. Assoc. NGUYEN TRUONG THINH
Director, Institute of Interactive Intelligence

Member

Dr. TRINH TU ANH
Director, Institute of Smart City & Management

Member

Dr. DONG – SUYI
Vice Dean, School of Media Design

Secretary

MA. DAO THI MINH HUYEN
Chief administration Office, College of Technology & Design

KEYNOTE SPEECHES

KEYNOTE SPEECH 1 

22/10/2024

Campus B – B1.302

Blockchain and Commercial Art Exchange: Unfolding an Hype-Cycle


KEYNOTE SPEAKER:

       1. PROF. ALVARO BARBOSA (USJ)
       2. PROF. DANIEL FARINHA (USJ)
SECRETARY: DR. HOANG VIET LINH


This seminar aims to introduce and discuss the role of Blockchain technology, especially in the realm of Non-Fungible Tokens (NFTs), and how it is reshaping our understanding and engagement with the art world. We will delve into the impact of Blockchain and NFTs on the art market, as well as the challenges and opportunities they bring forth. We hope that through this seminar, we can gain a deeper understanding of how Blockchain and NFTs are reshaping our imagination and interaction with contemporary art.

KEYNOTE SPEECH 2

22/10/2024

Campus B – B1.302

Postdigital Design Strategies for Media Art

KEYNOTE SPEAKER:
       1. PROF. MARTIN KALTENBRUNNER (UNIVERSITY OF ARTS LINZ)
SECRETARY: DR. HOANG VIET LINH

This seminar aims to focuse on the blend of digital and physical worlds in design. It explores how digital technologies and physical experiences can be integrated to create unique products and experiences that deliver profound value to users and businesses. This seminar encourages creativity and innovation in developing products and experiences based on Postdigital Design principles.

KEYNOTE SPEECH 3

23/10/2024

Campus B – B1.302

Co-creation to Build ArtTech Community to Deal with Sustainable Issue


KEYNOTE SPEAKER:
       1. ASSOC. PROF. TRINH THUY ANH (UEH)
       2. PROF. ANDREA GIANSANTI (IPDT)
       3. PROF. FILLIPA MARTIN (USJ)
SECRETARY: DR. HOANG VIET LINH

This seminar aims to discuss the role of co-creation in building and developing an ArtTech community to address sustainable challenges. We will focus on how ArtTech – the combination of art and technology can be used to propose and promote creative and sustainable solutions to environmental and social challenges. This seminar will serve as a platform for connecting and exchanging ideas among individuals, organizations, and communities interested in the intersection of art, technology, and sustainability. It is hoped that through this seminar, we can explore and promote innovation and positive interactions to address today’s environmental and social challenges.

KEYNOTE SPEECH 4

23/10/2024

Campus B – B1.302

Design futures: Fostering Transdisciplinary Innovators in Art and Technology


KEYNOTE SPEAKER:
       1. PROF ZHIYONG FU (TSINGHUA UNIVERSITY)
SECRETARY: DR. HOANG VIET LINH

The purpose of this seminar is to explore and celebrate the transformative power of experiential art in reconnecting individuals with themselves, others, and the world around them. We aim to delve into the unique ability of experiential art to evoke deep emotional responses, foster meaningful connections, and provoke personal reflection and growth. Through this seminar, we aim to showcase the profound impact of experiential art in helping individuals rediscover connections with themselves, others, and the world. By examining its transformative power, we hope to inspire further exploration and appreciation of experiential art as a tool for personal and collective growth.

KEYNOTE SPEECH 5

24/10/2024

Campus B – B1.302

Building the Ban Viet Brand Based on Cultural and Artistic Elements


KEYNOTE SPEAKER:

       1. MRS. TON NU THI NINH

SECRETARY: DR. HOANG VIET LINH

This seminar aims to highlight the importance of culture and art in establishing a strong brand identity. It covers the connection between culture, art, and brand identity, and explores traditional
and modern Vietnamese cultural values. The seminar provides strategies for integrating culture and art into brand development, sharing successful case studies, and offering a platform for businesses and experts to exchange ideas. Its purpose is to raise awareness, provide knowledge, encourage creativity, and create a forum for collaboration among businesses, experts, and artists.

SPECIAL SESSIONS

SPECIAL SESION 1

22/10/2024

B1.205

Silent Harmonies: Healing with Participatory Art and Human – Centered Technology


Chair: Nurul Hanim Romainoor (USM, Malaysia)
Panelist:
       1. Trần Thị Quỳnh Hương (Harper’s Bazaar Vietnam),
       2. Prof. Nurul Hanim Romainoor (USM, Malaysia)

SPECIAL SESION 2

22/10/2024

B1.205

Al Creativity: Ethical Dilemmas and Copyright Challenges


Chair: Prof. Andrea Giansanti (Istituto Pantheon Design & Technology, Italia)
Panelist:
       1. Prof. Andrea Giansanti (Istituto Pantheon Design & Technology, Italia)

       2. Mr. Le Gia Phong (Future Eyes Co.)

SPECIAL SESION 3

23/10/2024

B1.205

ArtTech Revolution in the Entertainment and Cultural Heritage


Chair: Dr. Yi Dong Su
Pannelist:
       1. Dr. Yi Dong Su (UEH), Ms. Dang Thi Minh Hang
       2. Dr. Chen Zhong (Xian Academy of Fine Arts)
       3. Dr Wang Qi ((Xian Academy of Fine Arts)

SPECIAL SESION 4

23/10/2024

B1.204

Complex Emotions in the Digital Age: Art and Empathy


Chair: Prof. Hsiu-Ching Laura (Yunlin, Taiwan)
Panellist:
       1. Prof. Sam Muhizam Mustafa (USM, Malaysia)
       2. Assoc. Prof. Carlos Sena Caires (USJ, Macao)

SPECIAL SESION 5

24/10/2024

B1.204

ArtTech & SmartCity: How to Develop Our Society


Chair: Dr. Trinh Tu Anh (UEH)
Panellist: Assoc.Prof. Alexandre Lobo (USJ, Macao)

SPECIAL SESION 6

24/10/2024

B1.205

Human Factor Challenges and StoryTelling in Game Design


Chair: Prof. Filipa Martins ((USJ, Macao)
Panellist:
       1. Prof. Daniel Farinha (USJ, Macao) or Professor GeraldEstadieu (USJ, Macao)
       2. Dr. Mika Letonsaari (UEH)

SPECIAL SESION 7

24/10/2024

B1.204

The Evolution of the Metaverse: Past, Present, and Future


Chair: Associate Prof. Ping-Hsuan Han (Taipei University)
Panellist:
       1. Mr. Cholwoong Kim (Petarainsoft Corp.)

       2. Mr Nguyen Huy (Pencil Group)

SPECIAL SESION 8

24/10/2024

B1.205

Al and Virtual Influencers in fashion industry


Chair: Dr. Nguyen Thien Bao (UEH)
Panellist:
       1. Dr. Nguyen Quynh Nhu (Quynh Paris)
       2. Mr. Dong Ho
       3. Ms. Diep Linh Chau

SPECIAL SESION 9

23/10/2024

B1.204

UX Design and Strategies for Immersive Technologies


Chair: Prof. Gerald Estadieu (USJ, Macao)
Panellist:
       1. Mr. Trinh Phuoc (Sound & Vision Co.)
       2.Mr. Le Pham Minh Duc

SPECIAL SESION 10

23/10/2024

B1.204

Al & Innovation


Chair: Dr. Christopher Han (UEH)
Panellist:
       1. Dr. Christopher Han (UEH),
       2. Dr. Đinh Binh Khanh (UEH)

EXHIBITIONS

  • Ngóc Ngách exhibition
  • Artworks from the Outpost Art Organisation
  • Artworks from Busan Art Museum
  • Student Artworks Exhibition Featuring Works from
  • ThaiLand, Macao, China, Taiwn, Korean and Vietnam
  • Neo Nirvana – AR Art Exhibition
  • Sound Sonic
  • Student Exhibition – Xi’an Academy of Fine Arts
  • NFT Macao
  • Virtual Reality Painting Exhibition: Beyond the Canvas
  • Art Camp

WORKSHOP

  • Textile Tech: Embroidery & Printing
  • City Soundscape & Al
  • Interactive Digital Narratives
  • Augmented Reality: Design, Development, and Applications for the Artistic and Cultural Sectors
  • Wishing Tree and Innteractive Art

PERFORMANCE

  • Interactive Art
  • Real-time Art

CALL FOR SPONSORS

The ArtTech Fusion 2024, with the theme “New ArtTech for Future Generations,” attracts numerous scientists and both domestic and international enterprises in the fields of design and technology, promoting holistic development.

With the goal of creating a sustainable environment that enhances human capabilities during the height of the new technological revolution, ArtTech Fusion 2024 aims to provide golden opportunities to connect, introduce, and integrate innovative solutions, with a focus on design and sustainable development for future generations.

Information about ArtTech Fusion 2024 will be widely disseminated through mass media channels such as television and newspapers, as well as through the systems of UEH channels and member schools, including websites, fan pages, social networking channels, and email systems. Additionally, information will be sent to the conference’s partners, including international and domestic scientists, UEH’s international university partners, and businesses collaborating with UEH. Many technology businesses, start-ups, visual media artists, and innovation technology centers from the Southern provinces will participate in the conference, contributing to activities such as exhibition booths, product and service showcases, technology demonstrations, and themed interactions.

The goal of this international event is to contribute quality scientific initiatives and to build and enhance the image of businesses to the whole society, especially within the community of scientists and partners of the University of Economics in Ho Chi Minh City. The ATF International Event 2024 anticipates receiving contributions from businesses and sponsors, which will be essential to the event’s success.